The government promised three more years of wine tourism funding in September 2025. By May 2026, it had reversed course, phasing out the Wine Tourism and Cellar Door Grant entirely. We've broken down who's really affected, and what small and medium producers should focus on instead to keep growing direct-to-consumer sales.

Someone visits your cellar door, enjoys themselves, buys a bottle or two, and leaves their email address on the way out. What happens in the weeks after that moment usually decides whether they become a member or simply a name sitting unused in your database.

Domestic wine consumption is falling in Australia. Here's what the wineries who are still growing are doing.

An easy ten point checklist for business owners to review their ebsite to determine it's AI search performance.

With Treasury Wine Estates announcing it will scale back on its brands, the door is open for smaller boutique wineries to fill the void.

While Ask.com had long faded from mainstream relevance, its closure represents something much bigger than the disappearance of a nostalgic internet brand. It marks the end of an era in how people search for information, and highlights how dramatically the internet has changed.

The rules of online visibility just changed, and businesses publishing fresh, consistent content are about to pull away from those that don't. Google is currently testing a "freshness label", a new snippet feature that visually flags recently updated content directly in search results. Early implementation has been observed on several sites, with Google highlighting how recently a page was updated, making content age a visible, user-facing signal rather than a background rank

For over twenty years, the formula for finding a professional service was straightforward: open a search engine, type in what you need, scroll through a list of links, and click. That formula is obsolete.

There was a time when being found online meant appearing on the first page of Google. Wineries invested in search engine optimisation, built backlinks, and competed for keywords. That world has not disappeared, but it has changed in ways that many winery owners and marketers have not yet fully reckoned with.

Walk through the website of almost any Australian winery and you will find the same formula: sweeping drone photography of vineyard rows at golden hour, a lyrical paragraph about the family's passion for the land, and a carefully curated online store. It is beautiful. It is evocative. And increasingly, it is completely invisible to the artificial intelligence tools that are reshaping how wine lovers, tourists, and trade buyers discover new wineries. The way people discover wi