About
Helping businesses capture customers since 2005
As the Director and Co-Founder of Content to Capture (formerly NTD Publishing), Neil Donnelly launched a local business directory in 2005 that grew to reach nearly 300,000 readers across Brisbane’s southern and western suburbs. He has been in the business of connecting businesses with their customers for a long time; long enough to remember when a listing in the local business directory was the cornerstone of any small business marketing strategy. Then they became obsolete almost overnight, replaced by something called Google Search. Neil has spent 25 years in advertising, publishing, marketing and communications. So he pivoted, closing the print operation and remaking NTD Publishing as a digital communications consultancy, focused on helping businesses make the transition to inbound and search-based marketing.
Now, everything is changing, again
Now, Artificial intelligence is quietly and rapidly transforming how people find information, and how they find businesses. The search bar is giving way to AI-powered assistants that synthesise information, make recommendations and answer questions directly. The good news? The rules of AI optimisation are not so different from what we have always done: create genuinely useful, authoritative, well-structured content. But the specifics matter enormously, and getting them right requires expertise that most businesses simply don’t have in-house.
Our Point of Difference
Industry experience
Because of the need for technical accuracy alongside captivating narrative, Content to Capture primarily works in industries and with professions where we have extensive experience. We understand the language your customers use, the questions they ask before they commit, the trust signals that matter in your profession, and the stories that turn browsers into buyers. That insider knowledge means we don’t just write about your business, we write with the authority of someone who genuinely understands it.
The result is that our clients don’t just appear in search results, they become the recognised voice of authority for their profession in their area. When someone in your suburb asks an AI assistant who the best financial planner, most knowledgeable real estate agent or most trusted fitness professional is, we want the answer to be you.
While our focus industries are where we do our deepest work, we are always open to conversations with businesses in other sectors. If you have a compelling story to tell and a market worth capturing, we’d love to hear from you.
Who we work with. And why it matters.
Luxury Experiences and Wineries
Our travel and lifestyle writers draw on years of experience writing travel and lifestyle articles, producing destination reviews and feature content for regional tourism organisations and lifestyle publications. We have travelled throughout Australia's leading wine-producing regions; South Australia's Barossa Valley, Adelaide Hills and McLaren Vale, Victoria's Yarra Valley and Mornington Peninsula, Western Australia's Margaret River, the Hunter Valley in New South Wales, Tasmania's Coal River Valley, and the less-recognised but genuinely remarkable wine regions of Queensland. We understand what luxury travellers and wine enthusiasts are seeking and how to describe it in terms that are evocative, accurate and compelling enough to convert a curious reader into a confirmed booking or cellar door visit. Our content captures the essence of what makes your offering exceptional, building the kind of considered reputation that brings clients who are already sold before they contact you. The luxury market is one where perception is almost everything, and perception is built through the quality of the story you tell about your experience.
Real Estate Agents and Property Professionals
We understand the property industry from the inside. Neil has hands-on experience in an executive role at one of Australia's premier property advisory firms. More than the mechanics of the industry, we understand what really drives a real estate business: listings. Without a consistent flow of listings, everything else stalls. And the agents who win listings consistently aren't always the ones with the biggest budgets or the flashiest marketing, they're the ones homeowners already trust before they ever think about selling. That trust is built over time, through content. Our content is designed to build exactly that reputation: positioning you as the authoritative local voice that vendors turn to naturally, and that AI search surfaces first when someone in your area starts asking questions about property.
Accountants and Financial Planners
Our team brings Certified Chartered Accounting, Master of Professional Accounting (MPA) and Master of Business Administration (MBA), qualifications and years of professional service across private practice, corporate environments, government agencies and small business ownership. We have provided professional content for an extensive network of accountants across Australia and New Zealand. We create content that speaks to life stages, business challenges and financial goals in a way that positions you as the obvious choice when the moment to act arrives. Whether your clients are navigating business succession, approaching retirement or managing the complexity of a growing investment portfolio, your content should reflect the real human experience of those moments, and position you as the professional who gets it.
Fitness Professionals
Our fitness sector content is informed by professional experience delivering personal training services and managing fitness centre operations. We understand programme design, client assessment, facility management and the practical realities of building a premium client base. We also understand what the evidence does and does not support, an essential discipline in an industry frequently subject to overstated claims and passing trends. Our content bridges that gap, reflecting the human dimension of your practice while ensuring AI search connects the right clients to the right professional at exactly the right moment. When someone searches for help achieving their fitness goals, the professional they find first has a significant advantage. We exist to make sure that professional is you.
Content that works while you work
Content to Capture manages the entire content process, research, writing, optimisation and delivery. Your role is simply to share your expertise and your story. Our role is to make sure the right people find it.