Terms and Conditions

By engaging the Company’s services, the Client agrees to these terms.

1. Services

The Company provides digital marketing and optimisation services including but not limited to:

SEO (Search Engine Optimisation)
AEO (Answer Engine Optimisation)
GEO (Generative Engine Optimisation)
Website optimisation
Technical audits
Content strategy
AI visibility optimisation
Local SEO
On-page and off-page optimisation
Reporting and consulting

Specific deliverables, pricing, and campaign scope may be outlined in separate proposals, onboarding documents, invoices, or written communications.

2. No Guaranteed Results

The Client acknowledges that digital marketing outcomes are influenced by factors outside the Company’s control, including but not limited to:

Search engine algorithms
AI platform behaviour
Competition
Market conditions
Website performance
Third-party platforms

The Company does not guarantee:

Search engine rankings
AI visibility or citations
Traffic increases
Lead generation outcomes
Sales or revenue increases
Specific business outcomes

All services are provided on a best-efforts and professional services basis.

3. Payment Terms

Fees are payable in advance unless otherwise agreed in writing.
Invoices are due within [7] days of issue.
Late payments may result in suspension of services.
The Client remains responsible for payment of all completed work and services performed prior to cancellation.

4. Refund Policy

Due to the time, labour, research, consulting, strategy development, optimisation work, and digital deliverables involved in the Company’s services, fees paid for services already rendered are non-refundable. Cancellation of services applies to future work only and does not entitle the Client to refunds for:

Completed work
Time already allocated
Research performed
Strategy development
Consultation
Scheduled work
Delivered reports or recommendations

The Company will work in good faith to address legitimate service concerns where reasonably possible. Nothing in this Agreement excludes any rights or guarantees that cannot legally be excluded under Australian Consumer Law.

5. Cancellation

Services operate on a month-to-month basis with no long-term lock-in contract unless otherwise agreed in writing. Either party may terminate services with [14] days written notice. Cancellation does not remove the Client’s obligation to pay for services already performed or scheduled during the notice period.

6. Client Responsibilities

The Client agrees to provide timely access, approvals, information, and cooperation reasonably required for the Company to perform services. Delays caused by the Client may impact campaign performance, timelines, and deliverables. The Company is not responsible for performance issues caused by:

Website outages
Hosting issues
Development limitations
Third-party software
Delayed approvals
Failure to implement recommendations

7. Intellectual Property

Upon full payment, the Client owns final deliverables specifically created for the Client. The Company retains ownership of all proprietary methodologies, systems, frameworks, templates, processes, tools, and internal strategies used in providing services.

8. Limitation of Liability

To the maximum extent permitted by law, the Company’s total liability arising from services provided under this Agreement is limited to the amount paid by the Client to the Company in the 30 days preceding the claim. The Company is not liable for:

Loss of profits
Loss of revenue
Indirect damages
Consequential loss
Algorithm changes
Third-party platform changes

9. Confidentiality

Both parties agree to keep confidential any non-public business, technical, or commercial information disclosed during the engagement.

10. Third-Party Platforms

The Client acknowledges that services may involve third-party platforms including search engines, AI platforms, social media platforms, hosting providers, analytics services, and advertising networks. The Company is not responsible for outages, policy changes, suspensions, algorithm updates, or actions taken by third-party providers.

11. Governing Law

This Agreement is governed by the laws of Queensland, Australia.

12. Acceptance

By paying an invoice, signing a proposal, approving onboarding, or continuing to engage the Company’s services, the Client acknowledges and accepts these terms.